Monday, December 21, 2009
“The 12 Days of Business”
“On The Fourth Day of Business, My Consultant Said To Me: You Need Four Kind Words.”
Your business has started, you have gone out and found a couple of your target customers, they have seen your website, and thought your fresh ideas for promoting your business were kind of cool. Now What? Well hopefully your first customers liked your products or services and don’t mind others knowing what they think of you. It’s time to get some testimonials out there.
Testimonials are a powerful tool to establish your business as authentic and to create a little buzz. I tell all of my clients that they need to be asking for at least 1 of 2 things whenever they meet with a new customer or client; ask for 2 referrals and/or ask for a testimonial with permission to use it in future marketing. Testimonials let your customers and clients know that people have trust in you and felt good about your product or service to sit down and write you about it.
Testimonials should be dated and updated regularly on your marketing material and your website. Don’t let your praises get stale or outdated, you want to have new ones posted within days after receiving them. Believe me, the customers that take the time to write them will be looking for them. A lot of websites have it built right into their Content Management Systems, so you can update testimonials instantly to your site.
Kind words from your customers and clients should be answered with a thank you note or email if they were unsolicited. There is no greater marketing than word of mouth, so take the words from the mouths of your clients and make sure you post them as testimonials as soon as, and to as many places as possible.